MOROCCO MOVING UP TO QUALITY



By Dr. Amadau Tall, Director
INFOPECHE



Abstract

The key to successful penetration to the international market is the quality of the products. Following the promulgation of new and stricter quality requirements by the major fish importing countries and also the adoption of Hazard Analysis Critical Control Point (HACCP) by the Codex alimentarius and the World Trade Organization, the fish exporting countries including
Morocco, initiated activities to modernize their fishery industry and put in place quality assurance systems for their products.

As these changes happened in the main importing countries, producers in
Morocco become increasingly aware of their significance. The traditional methods of preservation and the simple systems for marketing and distribution of fish in Morocco pose a big challenge for applying effective quality assurance programmes for fish and fishery products

In Morocco, the fishery sector represents 16.6 per cent of the agricultural GDP. In terms of value, the fish products account for over 60 per cent of the national export and 15 per cent of the total exports. In terms of volume, about 80 per cent of the total products traded is sent to EU market; 13 per cent to Asian countries, mainly to
Japan. Due to the high value species exported to Japan, Asia represents one third of the value and EU over half of the value.

Fish exports are increasing in volume and variety, representing a significant challenge for the National Competent Authority. The situation requires appropriate organization, resources, logistics and training to ensure that exported fish complies with international quality requirements

This paper focuses on the efforts made by
Morocco to adapt to the new, stricter safety and hygiene regulations for fish and fishery products, particularly the introduction of the Quality Seal “label Maroc”.


1.0 BACKGROUND*

The key to successful penetration to the international market is the quality of the products. Following the promulgation of new and stricter quality requirements by the major fish importing countries and also the adoption of Hazard Analysis Critical Control Point (HACCP) by the Codex alimentarius and the World Trade Organization (WTO), the fish exporting countries including
Morocco, initiated activities to modernize their fishery industry and put in place systems to assure quality of their products.

HACCP was developed in the early 1970s by the Pillsbury Company in the
USA as a mean of providing assurance about safety of food that were to be used in the US Space Program. Initially, HACCP was used to control microbial risks in food, and in this way it become the basis for the control of food safety. It has been used in the processing of Low-Acid Canned Food (LACF) for a number of years.

It was not until the 1980s that a number of regulatory authorities developed an interest in HACCP as a tool for use in food safety. New and stricter legislation based on the HACCP approach was introduced in major fish markets, notably the
USA and EU, to secure safer fish and fishery products. Furthermore, the Codex Alimentarius Commission (CAC) gave it international importance through the development of guidelines for HACCP application.

The guidelines were adopted by Codex Alimentarius Commission in 1993 and during the following years several Expert Consultations focused on HACCP and its application. In 1997, CAC adopted basic texts on food hygiene, including a revised text on the HACCP system and guidelines for its application.

As these changes happened in the main importing countries, producers in
Morocco become increasingly aware of their significance. The traditional methods of preservation and the simple systems for marketing and distribution of fish in Morocco pose a big challenge for applying effective quality assurance programmes for fish and fishery products

This paper focuses on the efforts made by Morocco countries to adapt to the new, stricter safety and hygiene regulations for fish and fishery products, particularly the introduction of the Quality Seal , “label Maroc”.



2.0 ECONOMIC CONTEXT

The coastline of morocco measures over 3500 km and offers a favourable setting for fisheries. An average of 913,339 tons of fish fishery products were harvested in the territorial waters in 2002 and the value fetched € 694 million (table 1) . Currently, the sector is a source of employment for 34,500 persons however, less than 1/3 of the landings are sold locally in fresh form.

The population in 2001 was estimated at 30 million persons
and the per capita consumption is around 8,5 kg, this does not include the canned products.



The contribution of fish as food in country’s diet is still very low and different actions are being implemented as well as a quality assurance programme concerning the placing in market of good and safe products.



2.0 ECONOMIC CONTEXT

The coastline of morocco measures over 3500 km and offers a favourable setting for fisheries. An average of 913,339 tons of fish fishery products were harvested in the territorial waters in 2002 and the value fetched € 694 million (table 1) . Currently, the sector is a source of employment for 34,500 persons however, less than 1/3 of the landings are sold locally in fresh form.
The population in 2001 was estimated at 30 million persons and the per capita consumption is around 8,5 kg, this does not include the canned products.



The contribution of fish as food in country’s diet is still very low and different actions are being implemented as well as a quality assurance programme concerning the placing in market of good and safe products.

Further, the new context of globalisation, especially in terms of food marketing, ignores any difference between domestic and export products, in fact there is no discrimination between products consumed locally and products for foreign markets. It would have been useful to elaborate on this issue too, rather than focusing only on compliance with importing countries’ requirements

Also,
Morocco is under Structural Adjustment Programmes recommended by the World Bank and the International Monetary Fund. These policies call for a gradual removal of Trade barriers and the implementation of a free-market economy. As a result, a variety of fishery products, exported from Morocco are currently available on the EU and Asian market

The fishery sector represents 16.6 per cent of the agricultural GDP. In terms of value, the fish products account for over 60 per cent of the national export and 15 per cent of the total exports. In terms of volume, about 80 per cent of the total products traded is sent to EU market (see table 2); 13 per cent to Asian countries, mainly to
Japan. Due to the high value species exported to Japan, Asia represents one third of the value and EU over half of the value.

Fish exports are increasing in volume and variety, representing a significant challenge for the National Competent Authority. The situation requires appropriate organization, resources, logistics and training to ensure that exported fish complies with international quality requirements.

This can be achieved only if a preventive-measure approach to fish inspection and quality assurance is adopted and implemented, as recommended by various national food control authorities (major importing countries) and international bodies such as UNIDO, FAO, WHO, WTO and the Codex Alimentarius Commission (CAC).



 

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